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Marketing News Marketing News

Marketers at all levels and career stages can rely on Marketing News for the latest news and developments in technology and globalization and shifts in the industry relating to current economic, regulatory and legislative issues. Marketing News, a biweekly newspaper, is the official publication of the American Marketing Association and is included with your AMA membership.

AMA members can search past issues of Marketing News along with accessing current issues.

 

Marketing Management

If you're a decision maker, you know that making intelligent management decisions involves a lot more than tactics. You need reliable information on a range of marketing strategies that affect your business. This is just the kind of valuable information you'll find in each issue of Marketing Management magazine. With topics ranging from effective sales, to advertising, to brand management and business-marketing issues, Marketing Management brings the best in strategic thinking to decision-making executives.

 

 
Marketing Research

Marketing researchers have a lot to look forward to in every issue of Marketing Research magazine. Each issue offers thought-provoking analyses of the latest trends and methodologies in marketing research applications and management. Written in clear, concise language with a focus on practical application, Marketing Research clearly shows how marketing research strategies affect real-world businesses.

 

 

Marketing Health Services

Marketers for healthcare organizations will find valuable insights and practical advice in Marketing Health Services magazine. Each issue offers advice, news and strategy to help healthcare organizations compete and thrive in today's marketplace. Articles written by leading experts cover important topics, such as targeting Medicare consumers, managing perceptions of hospital quality, and direct-to-consumer marketing.

 

 

Journal of Marketing

Starting six decades ago and right up to today, marketers have been reading the Journal of Marketing for thought-provoking, in-depth articles covering vital aspects of the marketing industry. You'll find original research on all aspects of marketing, and you'll appreciate how the journal bridges the gap between theory and application.

 

 

 
Journal of Marketing Research

For the latest thinking in marketing research, you can look with confidence to the Journal of Marketing Research. The journal covers a wide range of marketing-research concepts, methods and applications. You'll read about new techniques; contributions to knowledge based on experimental methods; and developments in related fields that have a bearing on marketing research.

 


Journal of International Marketing

See why readers rely on the Journal of International Marketing for the latest in global marketing issues. You'll find timely insights from executives along with reports on new trends and tactics. Each issue also features analysis of the latest marketing theories, in-depth articles by practitioners, and coverage of new methods.

 

 

Journal of Public Policy & Marketing

If your interest is marketing and public policy, you'll find The Journal of Public Policy & Marketing a source for understanding today's most important issues. In the journal, you'll discover a wide-ranging forum for the research, findings and discussion of marketing subjects that relate to business and government. The journal illustrates the contribution that marketing plays in the legal and regulatory venues.

 

 
AMA Newsletters

AMA produces a wide variety of professional e-mail newsletters to help you keep in touch with the latest developments in the marketing profession. The MarketingPower Personalized Newsletter includes the top news of the day while more specialized titles, including Marketing Matters, Marketing Thought Leaders, Marketing Researchers, and MarketingAcademics@AMA, give a more in-depth view.

 

 

 
AMA Bookstore

If you like books covering practical marketing topics and the latest in marketing thought, you'll want to browse the American Marketing Association bookstore. The AMA publishes books on marketing strategy, research, tactics and issues; marketing reference books; proceedings from many AMA conferences; and relevant books from other major publishers. For your convenience, our online bookstore groups books by topic, and each listing contains a description and table of contents. If you are an AMA member, you'll receive a discount on every book.

 

 


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