Wednesday, May 14, 2008
AMA Houston Monthly Luncheon
Mark Henry, Fuels Marketing Manager, Shell N.A.
"Growing Share in a Combative Market" More information
Thursday, May 22, 2008
AMA Houston 22nd Annual Crystal Awards
at the Houston InterContinental Hotel More information
Thursday, May 29, 2008
AMA Houston Hispanic Marketing SIG
"Improving Sales in a Diverse Retail Marketplace:
Case Studies in Hispanic Marketing from AT&T, Pollo Campero and Riviana Food." More information
Wednesday, June 11, 2008
AMA Houston Monthly Luncheon
Bill Weiss and Patricia Bernstein
"Blue Bell, a Hundred Year Old Brand" More information
Thursday, June 19, 2008
Join AMA Houston at the HCA Summer Mixer
the Courtyard on St. James Place
5-10pm
AMA Houston May Luncheon "Growing Share in a Combative Market"
Mark Henry, Manager US Fuels, Shell Oil
As the price of oil rises to record highs, oil company profits surge, but resentment grows among consumers. How does a major oil company market in such a volatile and hostile environment? How does it reinforce and differentiate its brand? Mark Henry's presentation, "Growing Share in a Combative Market," will focus on the marketing strategy Shell implemented in 2007 to grow market share in the rapidly changing retail gasoline market and highlight the challenges of product differentiation in a commoditizing "record high price" category.
Speaker
Mark Henry joined Shell in 1989 as a sales representative calling on Shell service stations in the northeast. After five years in sales management roles within retail he transferred to Shell's US headquarters in Houston, where he progressed through a series of strategy and planning assignments. In 1998 he became the Shell Brand Manager in the downstream Alliance formed by Shell and Texaco, and after Shell's buyout of those ventures in 2001, became Shell's US Fuels Manager. In 2005 he was assigned a global marketing role, from which he has recently returned, and now is focused on Fuels Marketing for both the US and Canada.
When Wednesday, May 14, 2008
11:30 - 12:00PM Registration and Networking
12:00 - 12:30PM Lunch
12:30 - 1:15PM Presentation
Where
Junior League of Houston
Ballroom
1811 Briar Oaks Lane
Houston, Texas
Admission & RSVP Advance Registration
AMA Members: $30
Non-Members: $45
Students: $20 (student ID required)
Paying at the Event
AMA Members: $40
Non-Members: $55
Students: $20 (student ID required) PLEASE NOTE: Walk-ins will NOT be assured seating.
AMA Houston Hispanic Marketing SIG Improving Sales in a Diverse Retail Marketplace:
Case Studies in Hispanic Marketing from AT&T, Pollo Campero and Riviana Foods
Today's retailers face the never-ending challenge of increasing store traffic or boosting ticket sales. Accordingly, many companies are seeking out Hispanic consumers, whose purchasing power promises to reach $1 trillion by 2010. At this event, top executives of three multinational companies share their experiences in reaching out to the Hispanic market.
Come and learn how to:
Segment the Hispanic consumer through research data
Analyze and interpret retail data to develop regional marketing plans
Interact with sales and store managers to provide effective marketing support
Develop strategies and tactics for sales promotions and merchandising
Devise insightful research techniques customized for the Hispanic consumer
Customize your product to sub-segments of the Hispanic market
Bridge the gap between the Hispanic Market and the General Market with a brand cross-over strategy
Organized in conjunction with the Houston Chapter of the National Society of Hispanic MBAs.
Workshop Schedule
8:00 - 8:30AM Registration and networking
8:30 - 8:45AM Announcements and introduction of speakers
8:45 - 10:00AM Speakers presentation
10:00 - 10:15AM Q&A
10:15 - 10:30AM Closing remarks and networking
Panelists Anthony Galichet, Regional Diversity Marketing Director, AT&T Todd Deckert, Marketing Director, Pollo Campero Claudio Rodriguez, Research Marketing Manager, Riviana Foods, Inc.
When
Thursday, May 29, 2008
Where
The Boy Scouts of America Building
Sam Houston Council 2225 N Loop West
Houston, Texas 77008
(Southeast corner of 610 North & E. TC Jester)
Complimentary parking - Please do not park in the spots marked for visitors, these spots are intended for Scouting volunteers and visitors to the Scout shop.
Registration Fees Advance Registration
AMA Members: $25
Non-Members: $45
Students: $20 (student ID required)
Paying at the Event
AMA Members: $35
Non-Members: $55
Students: $20 (student ID required)
Walk-ins will NOT be assured seating
Please keep in mind that no shows will be billed for this event. Pre-payment will be accepted by credit card. Registration will be available on-site the day of the event.
For questions or comments regarding online registration, please email Lesley Vandiver.
For more information on this event, please email Jose Monterrosa or call 713-952-7100 ext. 15.
Silver Sponsor
In-Kind Sponsor
Boy Scout of America
Sam Houston Area Council LTD
AMA Houston June Luncheon
"Blue Bell, a Hundred Year Old Brand"
In 2003, Blue Bell Creameries began planning for the celebration of the company's 100th anniversary, which would occur in 2007. Everyone involved recognized that planning for this anniversary would be the most massive marketing and celebratory effort the company had ever undertaken! Bill Weiss, public relations manager for Blue Bell, and Patricia Bernstein, president of Houston's Bernstein & Associates, which has provided Blue Bell with outside public relations assistance for over 20 years, will tell the story of how the 100th anniversary took shape. Bill will describe the various elements of the anniversary celebration, and Patricia will discuss some of the extensive amounts of media coverage that were generated, with the assistance of six subsidiary PR firms around the 17-state Blue Bell market area.
Speakers Patricia Bernstein
Ms. Bernstein has been a public relations professional in Houston for over twenty-five years. In 1983 she founded Bernstein & Associates, Inc., a full-service advertising, marketing and public relations firm. Ms. Bernstein’s clients have included the following, among many others: Blue Bell Creameries, Inc.—a client for over 20 years, Whole Earth Provision Company, nature/travel retailer, Harris County Appraisal District, American Express, Coca Cola U.S.A. and Marriott Corporation.
Bill Weiss
Born and raised in Washington County near Brenham, Mr. Weiss' first part-time job was at Blue Bell in cold storage and shipping. In 1997, Bill returned to Brenham as a media buyer for Blue Bell Advertising Associates, Blue Bell’s in-house advertising agency and served as Blue Bell’s United Way coordinator. In 2003, Bill was named Blue Bell’s corporate public relations manager. His responsibilities include media relations, employee communications, and corporate media training. He oversees the activities of several regional public relations firms contracted by Blue Bell in selected markets and now serves as the chairman of Blue Bell Creameries 100thAnniversary celebration.
When Wednesday, June 11, 2008
11:30 - 12:00PM Registration and Networking
12:00 - 12:30PM Lunch
12:30 - 1:15PM Presentation
Where
Junior League of Houston
Ballroom
1811 Briar Oaks Lane
Houston, Texas
Admission & RSVP Advance Registration
AMA Members: $30
Non-Members: $45
Students: $20 (student ID required)
Paying at the Event
AMA Members: $40
Non-Members: $55
Students: $20 (student ID required) PLEASE NOTE: Walk-ins will NOT be assured seating.
Note:
All monthly luncheons are held at the Junior League of Houston, Ballroom (1811 Briar Oaks Lane, Houston, Texas) Speakers are subject to change in unavoidable circumstances.
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