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22nd Annual AMA Houston Crystal Awards

Thursday, May 22, 2008
The American Marketing Association Houston Chapter’s 2008 Crystal Awards
"The Wonders of the Marketing World"

AMA Houston’s Crystal Awards is the awards program that recognizes real results, which is what marketing is all about. And, AMA Houston is now the fourth largest AMA chapter in the world, so you’re competing with some of the best from one of the most prestigious awards programs in the world of marketing.

GALA EVENT
May 22, 6pm at the Houston InterContinental Hotel
2222 West Loop South, Houston, TX 77027

PURCHASE TICKETS

www.crystalawards.org

FOR MORE INFORMATION
Entries: Angie Gunden
Sponsorships: Robin Schawe
General Questions: Gary Carson

 

 

 

Congratulations to this year’s Crystal Awards Finalists!

 

Marketing Research - Qualitative Project

  • Agua Marketing
    Technology and the Hispanic Consumer (HP)
  • Barrett-Wehlmann LLC
    ITI Manufacturing - Qualitative Ad Testing
  • Gelb Consulting Group
    Managing the Multidisciplinary Clinic Experience at MD Anderson
  • Knowledge Systems, Inc.
    “Survey to Determine Global Drilling Challenges”

Market Research - Quantitative Project

  • Cynapsus LLC
    Communications Benchmarking/Measurement
  • Hewlett-Packard Company
    Small to Medium Business Nov 2007 Preview/Review E-mail
  • RTS Marketing Research
    Measuring the Impact of Celebrity-Branded Merchandise

Logo Design

  • Axiom
    ION Logo
  • Bullpen Marketing
    St. Agnes Academy - Tiger Logo Mascot
  • D. Hilton Associates, Inc.
    California Credit Union Logo
  • Pennebaker
    FKP Architects Logo
  • Pennebaker
    24 Hour Emergency Room Logo

Corporate Identity (3 or more)

  • BrandExtract
    Uson Brand Identity
  • BrandExtract
    RigNet Branding Campaign
  • Chevron Phillips Chemical
    Creating an Identity for Americas Styrenics
  • NCI Special Services Group
    Your Team for Building Success Campaign
  • Savage
    Baylor College of Medicine Identity Campaign

Branding/Rebranding

  • NCI Building Systems
    Optima Builder Software – Branding Campaign
  • Pennebaker
    24 Hour Emergency Room Rebranding
  • Savage
    CGX Solutions Branding and Marketing Campaign
  • Shell Energy North America
    Project Refresh
  • STANANDLOU Marketing/Advertising
    JourneyLite 2007 Campaign

Marketing Campaign - Business to Consumer/Retail

  • Houston Rockets
    Houston Rockets "It's Time" campaign
  • Lopez Negrete Communications
    2007 Sonic Zone Campaign
  • SelectCare of Texas/TexanPlus
    Real Help™
  • STANANDLOU Marketing/Advertising
    JourneyLite
  • The Turning Point Group
    Reliant Energy Residential Marketing

Marketing Campaign - Business to Business

  • Axiom
    ION Corporate Rebrand Campaign
  • Hewlett Packard
    HP Blades Direct Marketing
  • Hewlett Packard
    SMB Thin Client "Secret of IT Security"
  • Hewlett Packard
    SMB Real Estate "Welcome to the Neighborhood" Campaign
  • KBR
    Ras Tanura Proposal Campaign

Marketing Campaign - Non-profit

  • Alley Theatre
    Alley Theatre's A Christmas Carol 2007
  • Holocaust Museum Houston
    Medical Ethics and the Holocaust
  • ParkerHayden Advertising + Design
    Greater Houston Community Foundation - 2007 Campaign
  • The Houston Zoo, Inc.
    2007 Feast with the Beasts
  • The Houston Zoo, Inc.
    2007 Zoo Boo

Marketing Campaign - Small Budget

  • Alley Theatre
    Alley Theatre's Treasure Island May/June 2007
  • KBR
    ConocoPhillips Refining Proposal Presentation
  • ParkerHayden Advertising + Design
    The Boy Scouts of America, Sam Houston Area Council
  • ParkerHayden Advertising + Design
    Greater Houston Community Foundation - 2007 Campaign
  • PKF Texas
    Next Gen Thinking Attracts Next Gen Talent

Marketing Campaign - New Market/Product Launch

  • Weatherford International
    MetalSkin® Solid Expandable Systems

Marketing Campaign - Recruitment

  • PKF Texas
    Next Gen Thinking Attracts Next Gen Talent

Direct Marketing - 2D Single Item

  • D. Hilton Associates, Inc.
    Here's to YOUR next 50 (dollars)
  • DMN3
    Ditch Witch - Dawn of Time
  • MergingDesign
    X-Rite Marketing Campaign
  • PKF Texas
    Next Gen Thinking Attracts Next Gen Talent
  • The Houston Zoo, Inc.
    Direct Mail Picnic Mailer

Direct Marketing - 3D Single Item

  • Axiom
    ION Editorial Invite
  • Barrett-Wehlmann LLC
    Camsco - "Blue Sky" Three Dimensional Object, Single Item
  • Knowledge Systems, Inc.
    2007 More Knowledge, Fewer Surprises DVD Campaign
  • PrintMailers, Inc.
    2007 PMi Customer Open House 3D Invitation

Direct Marketing Campaign

  • DataCert
    DataCert 2007 Legal Operations Management Seminars Learning Series Invitations
  • DePelchin Children's Center
    Foster Care and Adoption Recruitment Campaign
  • DMN3
    Houston Symphony - Something Sublime
  • STANANDLOU Marketing/Advertising
    Hotze Health & Wellness Center Fall Direct Mail Campaign
  • STANANDLOU Marketing/Advertising
    Polar USA 2007 Health & Fitness Campaign

Product/Service Brochure (single)

  • DePelchin Children's Center
    After Harm, Hope
  • Gulf Publishing Company
    GPC Books Spring Catalog
  • Hewlett-Packard Company
    Small to Medium Business Sept 2007 Base Catalog
  • Pennebaker
    Comstock Brochure
  • Weatherford International
    The Unloading Selector

Product/Service Brochure (2 or more)

  • Aesbus Company
    GSA BIM Toolkit
  • The Marion Group
    UTC Project Capabilities Brochure
  • ParkerHayden Advertising + Design
    Greater Houston Community Foundation - Your Legacy
  • Weatherford International
    W Magazine

Company or Organization Brochure

  • Communications Plus
    Quanta Services Day One Brochure
  • Gulf Publishing Company
    Hydrocarbon Processing Media Planner
  • NCI Building Systems
    Marketing Collateral – Organization Brochure
  • ParkerHayden Advertising + Design
    Greater Houston Community Foundation - Your Legacy
  • Southeast Media
    Reaching Neighbors Marketing Brochure

Web site - Business-to-Business

  • Gelb Consulting Group
    MediaSight Website Development
  • ParkerHayden Advertising + Design
    The Drake Company Website
  • Satellite Logistics Group
    Face the Message Website
  • Zipcast LLC
    Zipcast Website

Web site - Business-to-Consumer

  • Barrett-Wehlmann LLC
    Polymer Dynamics, Inc. - "Polydyn.com Web Site"
  • Halliburton
    Go Further, Faster Recruitment Marketing Campaign
  • Savage
    Imperial Sugar Web Site

Web site - Non-profit

  • ParkerHayden Advertising + Design
    The Boy Scouts of America, BuildingStrongValues.org
  • Pennebaker
    United Way Web Site
  • Saba Studios
    LucyExhibition.com
  • Spur Digital
    Prepared 4 Life Lemonade Day
  • The Houston Zoo, Inc.
    www.houstonzoo.org

Web site - Most improved

  • CenterPoint Energy
    CenterPointEnergy.com
  • Insulated Panels, An NCI Company
    Web Site
  • PROS
    PROS Pricing Corporate Website
  • Spur Digital
    Hotel Granduca
  • STANANDLOU Marketing/Advertising
    JourneyLite Web Site

Online Marketing Campaign

  • Barrett-Wehlmann LLC
    Tesco - Online Marketing Campaign (3 or more)
  • Spur Digital
    ConocoPhillips My 76  Video
  • Spur Digital
    Houston Museum of Natural Science - Frogs
  • Spur Digital
    Houston Museum of Natural Science - Rome

Web-based Newsletter/Periodical

  • PROS
    PROS Pricing Excellence eNewsletter
  • Sabre Marketing
    Advanced Resources International eNewsletter

Online Social Network or Blog

  • Agua Marketing
    El Blog de Mama Rosa (Imperial Sugar)
  • Spur Digital
    Stage Stores - Your BTS Look
  • Spur Digital
    Houston Museum of Natural Science - Frogway
  • STANANDLOU Marketing/Advertising
    Regie Bibbs

Interactive/Multimedia Marketing Presentation

  • Axiom
    ION Toolkit Multimedia
  • Baker Oil Tools
    Teleperf™- The Trip of Your Well's Life
  • Barrett-Wehlmann LLC
    Tesco "Out of the Box" CD Rom Package
  • KBR
    Escravos GTL Campaign

 

 

Animation

  • Axiom
    ION Brand Launch Plasma Presentation
  • KBR
    Escravos GTL Campaign
  • Stewart Title Guarantee Company
    2007 Stewart Holiday Party
  • Stonehenge Productions
    Axi - Forge Animation
  • VT2 Studios
    MPI Opening Module - "Connect Yourself"

Video

  • Aesbus Company
    Web-based Training
  • KBR
    Escravos GTL Campaign
  • Stonehenge Productions
    Idera - Life of Simon
  • Zenfilm
    The Southern Backtones, "Forever"

Product Packaging

  • Aesbus Company
    Black Iguana Retail Box
  • Gulf Publishing Company
    GPC Books - Petroleum Engineering Handbook Cover Design

Point-of-Purchase Display

  • GS Marketing, Inc.
    Toyota's Behind the Wheel Giveaway - Gulf States Toyota, Jan 2007

Public Relations Campaign - Single market

  • Agua Marketing
    Hispanic PR for the Boy Scouts of America
  • ParkerHayden Advertising + Design
    Greater Houston Community Foundation - 2007 Drive
  • Quill & Ink
    West University Elementary PR Campaign
  • the Clifford Group, Inc.
    When Push Comes to Tug
  • PKF Texas
    Using Next Generation Thinking to Attract Next Generation Talent

Public Relations Campaign - Multiple Markets

  • Houston Rockets
    Houston Rockets - Decision '08
  • Pierpont Communications
    Capital One High School Mascot Program
  • Shell Oil Company
    A National Dialogue on Energy Security

Employee Relations Campaign/Program

  • BrandExtract
    GlobalSantaFe Career Connect
  • CenterPoint Energy
    OnePay
  • Pennebaker
    Target Zero Employee Relations Campaign
  • Prism Design Inc.
    BP "Benefiting you" Newsletter
  • Weatherford International
    "One Weatherford" Internal Campaign

Published Media Article

  • ParkerHayden Advertising + Design
    WDJ Realty Group - Sienna Village Launch
  • ParkerHayden Advertising + Design
    Greater Houston Community Foundation - 2007 Drive

Crisis/Situation Management

  • FrogDog Communications
    Save the Center

Annual Report

  • EMS Group & Ventures Marketing Group
    2007 EMS Annual Report
  • Pennebaker
    Presbyterian School Annual Report
  • Pennebaker
    Powell Industries, Inc. Annual Report
  • The Woodlands Township
    The Woodlands Township Annual Report

Advertising - Newspaper

  • Communications Plus
    Sam Houston EC Do Watts Right™ Campaign
  • Pennebaker
    United Way Newspaper Ad Series

Advertising - Outdoor single

  • ParkerHayden Advertising + Design
    The Boy Scouts of America - Outdoor
  • Texas Oncology
    I Can Teaser

Advertising - Outdoor Campaign

  • Metropolitan Transit Authority of Harris County
    InfoPanels
  • ParkerHayden Advertising + Design
    The Boy Scouts of America - Outdoor
  • The Houston Zoo, Inc.
    Houston Zoo Billboards

Advertising - Magazine (single)

  • Barrett-Wehlmann LLC
    Wild Well Control Ad - "Joe Bowden Memorial"
  • Bridgeway Software
    "Slings and Arrows" full-page color ad
  • CenterPoint Energy
    CenterPoint Energy Electric Safety
  • C-Ray Media
    Tres Chic Ad
  • C-Ray Media
    Skirt! Heights Ad

Advertising - Magazine Campaign

  • Barrett-Wehlmann LLC
    ITI Manufacturing - Scary Campaign
  • Knowledge Systems, Inc.
    “More Knowledge, Fewer Surprises Advertising Campaign”
  • Schlumberger
    Well Services Contact Campaign
  • STANANDLOU Marketing/Advertising
    JourneyLite 2007 Print Ad Campaign
  • Texas Oncology
    "Survive Breast", "Fight Lung", "Outlive Colon"

Advertising - Radio

  • D. Hilton Associates, Inc.
    TDECU Radio
  • ParkerHayden Advertising + Design
    The Boy Scouts of America, Sam Houston Area Council - "Nicole"
  • ParkerHayden Advertising + Design
    David Taylor GMC - "Santa's Truck"
  • ParkerHayden Advertising + Design
    The Boy Scouts of America, Sam Houston Area Council - Radio
  • ParkerHayden Advertising + Design
    David Taylor GMC - Radio

Advertising - TV (single 30 sec or over)

  • Lopez Negrete Communications
    Visa USA 2007 La Vida Toma VISA "Speed of Line"
  • ParkerHayden Advertising + Design
    David Taylor GMC - "Holiday TV"
  • ParkerHayden Advertising + Design
    The Boy Scouts of America, Sam Houston Area Council - "Trey"
  • VT2 Studios
    HMNS "Lucy" :30TV

Advertising - TV (single, under 30 seconds)

  • ParkerHayden Advertising + Design
    David Taylor GMC - "Holiday TV"

Advertising - TV Campaign

  • DePelchin Children's Center
    Foster Care and Adoption Recruitment Campaign
  • Lopez Negrete Communications
    WalMart MoneyCard TV Campaign
  • ParkerHayden Advertising + Design
    David Taylor GMC - "Holiday" Campaign
  • ParkerHayden Advertising + Design
    The Boy Scouts of America, Sam Houston Area Council - 2007 Campaign
  • Pennebaker
    United Way TV Campaign

Promotional Item

  • Barrett-Wehlmann LLC
    Tesco - Case for CASING DRILLING® Briefcase
  • Bullpen Marketing
    Bohemeo's – "East End People Keep It Real
  • C-Ray Media
    J.Ray McDermott March of Dimes t-shirts
  • Houston Symphony
    Houston Symphony Musicians Trading Cards

Tradeshows Display  - 10x10 or smaller

  • Barrett-Wehlmann LLC
    Camsco - "Blue Sky" Display
  • DataCert
    DataCert 2007 ACC Annual Meeting Tradeshow Booth

Trade Show Display - Larger than 10x10, smaller than 10x40

  • C-Ray Media
    Cortland Banners
  • Excalibur Exhibits
    IIL Exhibit Project Management Institute Global Congress 07
  • Excalibur Exhibits
    Nexans OTC 07 Corporate Exhibit
  • Satellite Logistics Group
    "Structure with Flexibility"
  • Schlumberger
    Schlumberger Artificial Lift ESP Workshop Exhibit

Trade Show Display - Larger than 10x40

  • Excalibur Exhibits
    Cameron OTC 07 Corporate Exhibit
  • Halliburton
    2007 OTC - Reservoir Delivered
  • Skyline Displays of Houston
    Lensec 20 x 30 Island Exhibit
  • Stewart Title Guarantee Company
    2007 NAR Keeping it Real Estate
  • Weatherford International
    2007 SPE/IADC Drilling Conference Amsterdam

Special Event - Commercial Product or Service

  • DataCert
    DataCert 2007 Customer Advisory Board Meeting
  • Freese and Nichols, Inc.
    Freese and Nichols' TML Bond Special Event
  • Metallic Building Company, An NCI Company
    “Explorando el Futuro” National Sales Meeting
  • MTI Event Management and Marketing
    Weatherford's Red Carpet Event in Amsterdam
  • STANANDLOU Marketing/Advertising
    Hotze Health & Wellness Center Holiday Extravaganza

Special Event - Non-profit/Cause

  • Griffin Integrated Marketing
    Grilling by the Bay for Innovative Alternatives, Inc.
  • The Pogge Marketing Group - Lone Star Sports & Entertainment
    Texas Bowl Game 2007

Maverick

  • Gulf Publishing Company
    GPC Books "Lost at OTC" Promotion
  • Hollinden Professional Services Marketing
    EAG Adds Color to P2 Energy Solutions Conference
  • Pennebaker
    Claus '08 Campaign
  • Tesco Corporation
    Ready to Go - Out of the Box Campaign
  • The University of Texas MD Anderson Cancer Center
    Physician Oncology Toolkit

Corporate Citizenship

  • Boy Scouts & Ventures Marketing Group
    2007 Scout Fair Campaign
  • Bullpen Marketing
    Archdiocese –  3rd Annual "Steps 4 Students
  • CenterPoint Energy
    United Way Campaign
  • Gelb Consulting Group
    Building the Houston Area Immunization Partnership Brand
  • GS Marketing, Inc.
    Child Advocates Car Pros for Kids Campaign, Feb 2007

 

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