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New Markets, New Consumers: Myths, Facts and Opportunities In Emerging Economies
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Marketing and Religion

ARC: Teaching : Textbooks: Marketing and Religion

areas: society: Textbooks

ARContribution by Hope Corrigan and Colin Jevons

These are some readings that could be used in a course on religion and marketing

Textbooks

Mann, Alice (1998) The In-Between Church: Navigating Size Transitions in Congregations, ALban Institute: Herndon, VA, ISBN 1566992079 [Publisher's Site].
Atkin, Douglas (2004), The Culting of Brands, Portfolio/Penguin, ISBN 159184096 [Author's Site].

Other Books of Interest

Consuming Religion: Christian Faith and Practice in a Consumer Culture

Journal of Marketing Book Review

Other Resource - Economics and Religion Working Paper Archive

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