ARC: Teaching: Simulations: Literature
Articles on games, simulations and classroom software used for marketing education.
- Alon, Ilan and Nancy Cannon (2000), "Internet-Based Experiential Learning in International Marketing: The Case of Globalview.org," Online Information Review, 5 (24), 349-356.
- Alon, Ilan (2003), "Experiential Learning in International Business via the World Wide Web," Journal of Teaching in International Business, 14(2/3), 79-98.
- Alpert, Frank (1993), "Large-Scale Simulation in Marketing Education," Journal of Marketing Education, (Summer) 30-35.
- Alpert, Frank (1995), "Using Executive Briefings in Marketing Simulations," Marketing Education Review, 5 (Spring) 1-8.
- Burns, Alvin and James Gentry (1992), "Simulations in Marketing: Past, Present, and Future," Marketing Education Review, (Spring), 3-13.
- Broadwell, Laura (1987), "Business games: They're more than child's play," Successful Meetings, 36(7): 36-39.
- Cadotte, Ernest R. (1995), "Business Simulations: The Next Step in Management Training, Selections," Graduate Management Admission Council, Autumn, 8-15.
- Duguay, Benoit (2005), Using the Web Marketplace Simulation in an Undergraduate Capstone Marketing Management Course, Archive of Marketing Education, July, [Software Review - Full Text via PDF].
- Harrison-Walker, L. Jean (2005), Using the Simulation Method of Teaching in Higher Education: Marketing and Marketplace, Archive of Marketing Education, July, [Software Review - Full Text via PDF].
- Keys, J. Bernard (1997), "Strategic management games: A review," Simulation & Gaming, 28(4), 395-422.
- Knotts, Ulysses S., Jr. & Keys, J. Bernard (1997), "Teaching strategic management with a business game," Simulation & Gaming, 28(4), 377-394.
- Li, Eldon Y. & Baillie, Allan S. (1993), "Mixing case method with business games: Student evaluations," Simulation & Gaming, 24(3), 336-355.
- Wolfe, Joseph (1997), "The effectiveness of business games in strategic management course work," Simulation & Gaming, 28(4), 360-376.
- Wolfe, Joseph & Roberts, C. Richard (1993), "A further study of the external validity of business games: Five-year peer group indicators," Simulation & Gaming, 24(1), 21-33
- Wolfe, Joseph & Roge, Joseph N. (1997), "Computerized general management games as strategic management learning environments," Simulation & Gaming, 28(4): 423-441.
