ARC: Research: Theories: Network Analysis: Key Citations
areas: cb: network theory
ARContribution by Jennifer Chandler
Key Books
- Barabasi, Albert-Laszlo (2003), Linked, New York, NY: Penguin Group [Very easy to read, mostly conceptual – this is a non-fiction book written by the physicist who made networks popular].
- Freeman, Linton (2004), The Development of Social Network Analysis, North Charleston, SC: BookSurge, LLC [The origins of social network ideas and practices from the perspective of Lin Freeman – easy read].
- Iacobucci, Dawn (1996), "Introduction," in Networks in Marketing, Dawn Iacobucci, Ed. Thousand Oaks, CA: Sage Publications [A very good overview of network approaches in the study of marketing – contains both conceptual and empirical chapter].
- Rogers, Everett M. (2003), Diffusion of Innovations, New York, NY: The Free Press [This is a collection of studies on innovation and diffusion. Easy to read and sometimes used as a textbook, it contains many of the general insights and basic perspectives used in network approaches].
- Wasserman, Stanley and Katherine Faust (1994), Social Network Analysis: Methods and Applications, New York, NY: Cambridge University Press [Perhaps the most technical book listed here – by far, this has been the seminal textbook in Social Network Analysis. However, the introductory chapters provide a very good introduction to the field. One helpful feature of the book is that academic articles are cited each time a new topic is introduced].
Key Articles
- Achrol, R. S. and P. Kotler (1999), "Marketing in the network economy," Journal of Marketing, 63, 146-63.
- Freeman, Linton (2001), “Visualizing Social Networks” Journal of Social Structure, 1(1), [Full Text].
- Wellman, Barry (1988), “Structural Analysis: From method and metaphor to theory and substance,” In Wellman, Barry and Stephen D. Berkowitz (eds.) Social Structures: A Network Approach. Cambridge: Cambridge Unversity Press, 19-61. ISBN: 0521244412.