ARC: Connections: SIGs: Marketing Communications: Textbooks and Readings
areas: promotion: sig
ARContributions by Scott Armstrong, Anne Balazs, Sherry Cook, George R. Franke, Diana Haytko, Geoffrey P. Lantos, Anne M. Lavack, Allen Schaefer, Valerie Taylor, Robert Underwood, Jerome Williams
Related ARContent:
You can make additional suggestions here by sending email to arc@ama.org.
Courses for Advertising, Advertising Management, Promotion, or Marketing Communications
Arens, William F. (2006), Contemporary Advertising, Tenth Edition, New York, NY: McGraw-Hill/Irwin Publishing. ISBN 0-07-253772-8.
Belch, George E. and Michael A. Belch (2004), Introduction to Advertising & Promotion, An Integrated Marketing Communications Perspective, Sixth Edition, Homeland, IL: McGraw Hill/Irwin Publishing. ISBN 0-07-304972-7.
O’Guinn, Thomas, Chris T. Allen and Richard J. Semenik (2006), Advertising and Integrated Brand Promotion, Fourth Edition, Mason, Ohio: Thomson/South-Western. (Publisher's Site) ISBN 0-32-428956-1.
Shimp, Terence A. (2003), Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications, Sixth Edition, Thomson/South-Western. ISBN 0-03-035271-1.
Related Topics, Enrichment and Supplemental Readings
Bennis, Warren and Patricia Ward Biederman (1998), Organizing Genius: The Secrets of Creative Collaboration, Perseus Books, (Publisher's Site) ISBN 0-20-133989-7.
Burton, Philip Ward, Which Ad Pulled Best? Ninth Edition, McGraw-Hill/Irwin (Publisher's Site) ISBN 0-07-255664-1.
de Mooij, Marieke (1998), Global Marketing and Advertising — Understanding Cultural Paradoxes, Second Edition. Sage Publications, Inc. (Publisher's Site).
McKenna, Regis The Regis Touch - New Marketing Strategies for Uncertain Times, to locate out of print copies contact Ingrid Mifflin at Ingrid@regis.com. ISBN 0-20-113964-2.
Mueller, Barbara (2004), Dynamics of International Advertising, Peter Lang Publishing, Inc. ISBN 0-8204-6360-4.
Ogilvy, David (1985), Ogilvy on Advertising, Vintage. (Amazon, Publisher) ISBN 0-39-472903-X.
Tharp, Marye (2001), Marketing and Consumer Identity in Multicultural America. Thousand Oaks, CA: Sage Publications, Inc. (Publisher's Site) ISBN: 0-76-191103-0.
Tuckwell, Keith J. (2003), Canadian Advertising in Action, 6th edition, Toronto: Pearson Education Canada. (Publisher's Site) ISBN 0-13-147769-2
Williams, Jerome D., Wei-Na Lee, and Curtis P. Haugtvedt (Eds.) (2004), Diversity in Advertising: Broadening the Scope of Research Directions, Lawrence Erlbaum Associates, Inc. ISBN 0-8058-4794-4
Reedy, Joel, Shauna J. Schullo (2004), Electronic Marketing: Integrating Electronic Resources into the Marketing Process. Second Edition, South Western (Publisher's Site) ISBN 0-32-417595-7.
Other Links
Advertising Educational Foundation - Advertising Textbook Excerpts